video testimonial

5 Benefits of Using a Video Testimonial for Marketing

Video testimonial is quite a powerful way of attracti value=ng the attention of internet visitors towards your product or your website. There are a lot of benefits that the video testimonial lends to the marketing campaign.

It gives the campaign a face It is very hard for people to put their faith on the solutions or products offered by a site without a face. A video testimonial lends an identity to a website. The more important the person talking in the video testimonial moroption_amount2e is its value. Hence an internet marketing campaign gets impetus with a personal touch added by the testimonial. It makes the sales pitch interesting It is common human tendency that they tend to favor something when they hear it from a person. In other words it is always more effective and easy to convince a potential customer by talking to him or her rather than allowing them to read from the website and understand for themselves.

It makes things clearer A crisp and well structured video testimonial provides the same benefit as a classroom lecture provides over reading a book. This is why a video testimonial is so important to make the internet marketing and the sales pitch effective. There are more chances of a potential customer understanding what the host is saying and making sense of it than there are chances of comprehension by reading about the product on the website. The personal touch emphasizes more on the product and its benefits.

Emphasis on benefits of the product There are greater chances of a potential customer doing business with a company through a video testimonial than by reading the text on the website. This is because when the internet visitor listens to someone talking about the product, he or she gets to know the important things well and understand the crux of the matter. The facial expressions, the emphasis on words and the caution in the voice for warnings all accentuate the effect of the words. This doesn’t happen when an internet visitor is reading from the site about the product.

Listening is always more effective than reading Hearing someone say about a product is always going to drive the point home better than reading about a product and its benefits. Watching someone say something is always the best way of marketing a product rather than hoping a potential customer has the time and patience to read through the text on the site and then decide to pay for the product or the service.


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